The Talent Brand Promise: Challenging work, with purpose.
Global Talent Brand Positioning: To talented individuals the world over, American Express is the global services company that offers the chance to work with a sense of purpose, because only American Express infuses a desire to serve the success of our customers into every part of the company.
What will you do for a living? – The creative expression of the strategic positioning is ignited by a simple question, but the answers reveal the human face of the challenge and purpose American Express employees encounter and exhibit daily.
The World Service Concept
At the heart of the World Service Organization is a unique approach that is based on Relationship Care, or moving away from transactional to relationship-based service. A sense of personal recognition permeates the way World Service leadership and employees interact with their customers and each other. This campaign is intended to exemplify that approach and the global opportunities that come with it. For highly skilled candidates who share our passion, we invite them to achieve their own potential while “working with a company that helps other people to achieve theirs.”