Lockheed Martin: Childhood Dreams

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Company: TMP Worlwide
client: Lockheed Martin
project type: Employer Branding

Core Positioning Statement: The Pact With Employees
When you work for Lockheed Martin, you pursue innovation with a purpose.
Because of our commitment to the highest standards of doing business, you can be assured that the company will back you in every way to fulfill your service to the customers.

Rationale:
Childhood is a time for exploration, play and—yes—big dreams. With this concept, we use the power of a child’s imagination to showcase a candidate’s ability to shape next-generation solutions with Lockheed Martin.

Manifesto:
You know a child like me.
The one who jumps a little too high for the comfort of her mother. The one who keeps his head in the clouds.
The one who stays up too late building her toys.

I’ll grow up to be a responsible adult. But I’ll never stop dreaming. And when I dream, I’ll still dream big.

I’ll find a sense of purpose...discovering the secrets of the solar system.

I’ll deliver innovative solutions...keeping data out of our enemy’s hands.

I’ll make a difference...leading the missions of the future.

Whether I’m right out of school or decades into my career, when I learn about Lockheed Martin opportunities, I’ll reconnect with my dreams.

And I’ll know with all my heart it’s time to come to a place where I can bring my dreams to fruition.